Enhancing Exhibits with Real-Time Data from Interactive Displays

Interactive displays and kiosks expand the ways brands engage with event attendees. These innovative tools provide compelling, immersive experiences, empowering brands to collect valuable insights into viewers' behaviors and preferences. By leveraging real-time data insights, brands can take the exhibit experience to the next level, creating more personalized, responsive, and impactful engagements. This guide discusses interactive displays, the data collected, and the benefits of enhancing exhibits with real-time insights. 

Understanding Interactive Displays

Interactive displays are dynamic digital interfaces that allow users to engage with content through touch and gestures. They can range from touch-screen kiosks and digital signage to interactive walls and augmented reality experiences. These displays are designed to be engaging and intuitive, providing users a seamless way to access information, participate in activities, or explore products and services. 

Take, for example, the "wonder wall" created for Mailchimp's exhibit at the Collision Conference. Attendees could spot a vibrant wall-like structure from the aisle. The “wall” featured stationery and projection-mapped images and text, courtesy of two 4K projectors built into the overhang that danced on the printed wall. Staff encouraged attendees to explore the wall and touch the interactive elements. Visitor touch triggered the illuminated illustrations to awaken out of their resting state and animate to surprise and delight attendees while educating them on Mailchimp's all-in-one marketing platform. The interactive projection mapping display proved to be a major attraction for attendees, enticing them to engage in the activity and fully immerse themselves in the experience. The interactive display increased overall traffic and created the opportunity for in-depth conversations.

Collecting Real-Time Data from Interactive Displays

In addition to captivating the attention of attendees and creating powerful, immersive experiences, interactive displays can be valuable due to their ability to collect real-time data on user interactions. As attendees engage with the displays, various data points can be captured, including: 

1. Touch Interactions: Displays gather information on touched areas, the sequence of interactions, and the duration of each touch. 
2. Gesture and Motion Tracking: Interactive displays can also collect data on user movements and gestures, providing insights into how attendees engage with the interactive content. 
3. Behavioral Patterns: From a macro perspective, cumulative display data tracks how users navigate different exhibit sections and the time spent on each segment. 

The Benefits of Real-Time Data from Interactive Displays

Leveraging real-time data from interactive displays offers numerous benefits for enhancing the attendee experience: 

1. Hyper-Personalization: By analyzing interaction data, event organizers can dynamically adjust content to match attendees' interests better. For example, if a particular segment receives significant attention, the display may offer additional related content or promotions. 
2. Improved Engagement: Real-time adjustments based on user behavior can keep attendees engaged for extended periods. Interactive displays engage users by posing relevant questions, offering interactive games, or facilitating deeper dives into topics of interest.
3. Efficient Resource Allocation: Understanding which displays or sections are most popular helps allocate resources effectively. Staff can leverage this information to initiate meaningful conversations and cultivate potential leads while guests are in the exhibit. 
4. Enhanced Feedback: Real-time data allows immediate feedback mechanisms, enabling brands to improve their strategies quickly. The adjustments could involve modifying content based on common queries and providing instant solutions to frequently encountered issues. 
5. Valuable Insights: The data collected provides a wealth of insights for immediate action or later analysis. These insights strengthen comprehension of attendee behavior, refine future design and marketing strategies, and improve subsequent events. 

Partner with Hamilton to Enhance the Attendee Experience with Real-Time Data from Interactive Displays

Integrating interactive displays with real-time data analytics allows you to transform your event from a static presentation to a dynamic, engaging experience that resonates with attendees. 

Whether you want to implement interactive displays for the first time or enhance your existing setup, Hamilton can provide the guidance and solutions you need. Our in-house creative experiential studio, StudioH®, collaborates with you to strategize and craft interactive displays that capture valuable data, analyze real-time insights, and adapt the attendee experience to maximize engagement and satisfaction. 

Hamilton is a full-service event marketing agency with a 75-year legacy creating immersive brand experiences for companies throughout North America and around the world. We design, produce, and execute integrated experiences – exhibits, events, environments, and digital solutions – that drive meaningful connections between your brand and your audience.

To learn more, contact Hamilton today.