Corporate Event Production: How Does it Work?
Organizing and executing a successful corporate event is a substantial endeavor. Events are expected to be functional and effective but also make memorable impressions by being innovative and unique.
Are you looking to increase the impact of your next corporate event? If so, it is important to understand corporate event production and learn how to choose the right partner to produce your event.
What is corporate event production?
Corporate event production is the strategy, design, fabrication, and orchestration of events for customers, prospective clients, and business partners. Corporate event production uses AV strategies, lighting, interactive features, dynamic presentations, and other technologies and techniques to deliver unforgettable brand experiences. Corporate events usually have specifically defined goals and guidelines. The production must successfully meet business objectives and exemplify the company’s best practices while remaining hidden from the viewer. The best production teams are seamless and invisible, allowing viewers to focus entirely on their event experience.
Essentials for Event Production
In order to transform your vision into an effective and memorable corporate event, your event production must include the following essentials:
Logistics
Event logistics include the equipment, devices, tools, and materials necessary to conduct a smooth event. Flawless logistics are key to successful event production, a minor issue or equipment failure can disastrously impact an event. Effective logistics require careful handling by skilled personnel during loading, unloading, and installation.
Professionals
A team of highly skilled professionals is a crucial part of successful event production. Without a dedicated, motivated, and experienced staff working tirelessly behind the scenes, no event can run smoothly or make the desired impact. Decisive and insightful managers and an effective production team are necessary to ensure an event meets or exceeds its business objectives.
Audio
Sound is one of the most important senses to activate when creating an event experience. A key element of event production is the design and execution of the auditory aspects of an event. This involves identifying and recognizing the aural needs of a program, installing correct sound equipment, and properly operating the equipment during the event.
Visual Elements
The visual elements of event production include lighting, design, displays, and more. In many cases, visual and auditory elements of an event overlap and interact. Remember that visual elements must impress in-person attendees and possess the capabilities of being documented and shared online in a favorable manner. Ensure all stage lights and displays are smartphone camera-friendly.
Contingency Plans
A significant portion of event production is contingency management. If a piece of equipment fails or an issue arises, a backup must be available to keep the event running smoothly. To gracefully manage surprise challenges, all personnel and departments must plan ahead and work together.
How to Choose a Corporate Event Production Company
When planning a corporate event, you need a reliable and successful production partner with the goal of exceeding your expectations. When you are looking for the right corporate event production company, it is necessary to consider the following criteria:
- Does the production company understand your brand, vision, and audience?
- Does the production company have a history of successful corporate events?
- Does the production company have an in-house team of skilled event professionals?
- Can the production company provide comprehensive event services to take your corporate event to the next level?
- Is the production company prepared to handle last-minute changes or unforeseen technical problems?
- Is the production company driving event industry innovation?
Partner with Hamilton for your Next Corporate Event
Hamilton is a full-service event marketing agency with a 75-year legacy creating immersive brand experiences for companies throughout North America and around the world. We design, produce, and execute integrated experiences – corporate environments, proprietary events and conferences, exhibits, outdoor events, mobile tours, and digital solutions – that drive meaningful connections between your brand and audience.
Everything we create is true to your brand. We provide a comprehensive array of in-house services to produce corporate events that meet company goals, optimize brand development, and enhance client, stakeholder, and media relationships. Our production experts do whatever it takes to create environments that convey brand vision, captivate audiences, and make lasting impressions. Your team of dedicated project managers and project coordinators are assigned to organize the day-to-day tactical execution of event programs with property specialists, field supervisors, event technology specialists, and partners at event venues. They provide Time Action Calendars to communicate event milestones and manage the timely execution of these milestones. They support service requirements relative to each specific event, complete all the necessary documentation, and coordinate all arrangements to ensure a successful event.
To partner with Hamilton for your next corporate event, contact us today!