Trade shows are bustling hubs of innovation and networking, where standing out is crucial. One way to make a significant impact is through a double-deck exhibit design. The strategic use of vertical space grabs attention and enhances functionality, providing unique areas for both public engagement and private meetings. Let's explore how a double-deck exhibit can elevate your trade show presence and create lasting impressions.
What is a Double Deck Exhibit?
A double-deck exhibit is an innovative trade show exhibit design with two levels, doubling the usable space within the same footprint. These exhibits typically include a lower level for product displays and visitor interactions and an upper level for meetings, presentations, or private conversations. This design maximizes space, enhances visibility, and provides a memorable presence on the trade show floor.
Benefits of a Double Deck Exhibit Design
Implementing a double-deck exhibit design offers several advantages:
- Increased Space: Utilize vertical space to create more room for displays, meetings, and interactions without requiring additional floor space. Increased space allows you to make the most of your exhibit's footprint, maximizing the potential for visitor engagement.
- Enhanced Visibility: The elevated structure stands out, making your exhibit a landmark within the trade show and drawing more attention from attendees. The heightened visibility can significantly increase foot traffic and brand awareness.
- Private Meeting Areas: The upper deck provides a secluded area for private meetings, VIP guests, or quiet negotiations away from the bustling trade show floor. Dedicated space helps foster more meaningful and uninterrupted conversations with key stakeholders.
- Impressive Aesthetics: A double-deck exhibit adds a touch of sophistication and professionalism, signaling that your company is a significant player in the industry. An elevated design can also enhance the overall perception of your brand, making a positive impression on attendees.
Double Deck Exhibit Ideas
Discover how double-deck exhibit designs can elevate your trade show presence, offering versatile spaces for engagement, enhanced visibility, and a sophisticated brand experience. Here are some inspiring examples to spark your imagination:
NEXT LEVEL: Hamilton at EXHIBITORLIVE
Hamilton's double-deck experience for EXHIBITORLIVE showcases how event marketing can be elevated literally and figuratively. The elegantly furnished upper level provided a tranquil setting for engaging conversations, boasting a stunning panoramic view of the trade show floor below. The open space was thoughtfully accented with lush plants, creating an inviting and natural ambiance. The setup maximized engagement and demonstrated Hamilton's ability to transform an exhibit into a multi-dimensional experience.
RCA at Consumer Electronics Show (CES)
At the Consumer Electronics Show (CES), RCA took center stage with a towering double-deck exhibit that was impossible to miss. The design featured expanded meeting areas on the upper level, allowing for private discussions and networking opportunities away from the crowd. The lower level was dedicated to dynamic product displays and interactive elements. The focal point, a tower adorned with the RCA brand, stood as a prominent landmark, easily seen from all corners of the show hall. The strategic use of height amplified RCA's brand presence and created a memorable visual anchor for attendees navigating the event.
Aloft at the National Business Aviation Association 
Aloft's double deck exhibit at the National Business Aviation Association (NBAA) seamlessly blended elegance with functionality, epitomizing sophisticated rebranding. The space facilitated productive networking sessions, allowing Aloft to engage with potential clients and partners in a private and refined setting. The design's simplicity and elegance underscored Aloft's transition to a globally recognized brand, reflecting its commitment to quality and innovation. The double-deck structure provided a practical meeting space and embodied the brand's forward-thinking and prestigious image.
Hamilton's Trade Show Exhibit Design Services
Each of these examples illustrates the transformative potential of double-deck exhibits. By creating distinct zones for different types of engagement and leveraging vertical space, these designs offer a compelling solution for making a significant impact at trade shows. Whether for private meetings, enhanced visibility, or a sophisticated branding statement, a double-deck exhibit can take your event presence to the next level.
Hamilton is a full-service event marketing agency with a 75-year legacy creating immersive brand experiences for companies throughout North America and around the world. We design, produce, and execute integrated experiences – exhibits, events, environments, and digital solutions – that drive meaningful connections between your brand and your audience.
To take your event to the next level, contact Hamilton today!