Hamilton Wins 2023 Platinum MarCom Award
Hamilton was named a 2023 Platinum MarCom Award recipient for their work with IDEX Fire & Safety on an Animated Video Series.
The MarCom Awards recognize the excellence of creative professionals in marketing and communication, celebrating creativity, hard work, and generosity. MarCom is a highly respected and world-renowned creative competition, receiving thousands of print and digital entries from around the world each year. Recipients are chosen from more than 300 Print, Web, Video, and Strategic Communications categories. The judges are industry professionals who seek out talent that exemplifies a superior quality of work and sets a benchmark for the industry.
IDEX Fire & Safety is a leading fire and rescue equipment manufacturer worldwide. Hamilton’s digital team created content for IDEX to promote their brands and innovations on a large-scale LED video wall in their exhibit at FDIC 2023. Hamilton produced a series of three short, branded animated videos (02:00-02:50 minutes each) that were played on the large screen and mixed in with on-screen promotions of IDEX events. To emphasize the advanced technology inherent in most IDEX products, the creative team chose to mimic a “future UI” design within the videos. Metallic surfaces, sliding information panels with illuminated edges, high-tech music, and machine sound effects accentuated the content design. The series includes three main animated videos: Integrated Solutions, which highlights six key IDEX brands; Captium™, showcasing the unique data platform; and SAM, featuring the innovative electronic total water flow control system.
“Our talented in-house creative team continues to excel, and this recognition is a wonderful acknowledgment of their hard work,” said David Pott, Hamilton’s Digital Engagement Director. “The IDEX team has been supportive and appreciative of our contribution to their event marketing program, and we look forward to the new initiatives already in the works for FDIC 2024.”
Hamilton is a full-service event marketing agency with a 75-year legacy creating immersive brand experiences for companies throughout North America and around the world. We design, produce, and execute integrated experiences – exhibits, events, environments, and digital solutions – that drive meaningful connections between your brand and your audience.