Hamilton received the prestigious 2024 Platinum Hermes Creative Award for their innovative work with Dematic at MODEX 2024, the Premier Supply Chain Experience Trade Show.
Tasked with showcasing Dematic as the leader in intelligent automated supply chain solutions, Hamilton orchestrated an experience that not only highlighted Dematic’s portfolio of cutting-edge solutions but also redefined the possibilities of a digital presence for trade shows within the industry.
The award-winning design featured a striking all-black aesthetic, blending sleek architecture with an array of synchronized LED video components, creating a digitized atmosphere that encapsulated the essence of modernity and innovation. Central to the exhibit's allure was an anamorphic video screen – a first at MODEX – displaying captivating 3D animations of Dematic’s equipment solutions, designed and produced by Hamilton’s in-house creative experiential studio, StudioH.
“Crafting an experiential space is bound only by a brand's courage to be bold. Dematic, an innovator in automated solutions, entrusted Hamilton to design a forward-thinking space that mirrors their leadership and innovation,” said Josh Halpern, Hamilton Director – Business Development. “Our partnership with Dematic is highly valued, offering us the chance to stretch our creative boundaries.”
This landmark experience marked a pivotal moment, not just for Dematic and Hamilton but for trade show exhibits within the supply chain industry, demonstrating the potential of digital innovation to captivate and inform.
The Hermes Creative Awards 2024 witnessed over 6,500 entries from across the globe, recognizing outstanding creative achievements in the industry. Administered by the Association of Marketing and Communication Professionals (AMCP), the awards commend the talent that sets a high standard of excellence and serves as an industry benchmark. For more information about the Hermes Creative Awards, visit www.hermesawards.com
Hamilton's achievement at the Hermes Creative Awards underscores its role in pushing the boundaries of creative marketing and spotlights Dematic’s innovative automated digital solutions.
“Thanks so much to Dematic for this exciting opportunity. StudioH had lots of fun with this one, especially our digital engagement team! We are delighted that this solution was so well received by Dematic's target audience,” said Dan Cantor, Hamilton Chairman and CEO.
About Hamilton
Hamilton is a full-service event marketing agency with a 75-year legacy creating immersive brand experiences for companies throughout North America and around the world. We design, produce, and execute integrated experiences – exhibits, events, environments, and digital solutions – that drive meaningful connections between your brand and your audience.