Hamilton has been honored with the 2024 Silver Exhibit Design Award in Experiential Exhibit Design for its groundbreaking exhibit created for Dematic at MODEX 2024. The award highlights excellence in immersive and elevated exhibit design and recognizes Hamilton's ability to challenge norms and craft a compelling experience.
Dematic, a global leader in intelligent automated systems, sought to break away from conventional trade show designs with an exhibit that pushed the boundaries of a digital presence to showcase their innovative solutions. The result was a space that drew attendees in with a blend of architectural artistry and cutting-edge technology.
The Dematic exhibit featured a sleek, all-black design with 550 synchronized LED video components. A striking anamorphic video screen above the entrance showcased 3D animations of Dematic’s equipment solutions. StudioH®, Hamilton’s in-house creative experiential studio, designed and produced the video content. Beneath this digital spectacle, synchronized LED video bars enhanced the experience. A second entrance featured an illuminated Dematic logo and LED video bars guiding attendees through a curved hallway, creating a sense of discovery as they entered a space filled with digital content and hospitality. Every detail highlighted Dematic’s cutting-edge solutions through inventive and memorable storytelling.
The 2024 Exhibit Design Awards celebrate the finest in exhibit design, where jurors evaluate innovation, creativity, and sensory engagement. This year, jurors praised winners for achieving “precedent-setting” designs that combined space, scale, color, and contrast to create unexpected and engaging experiences. Hamilton’s work for Dematic echoed these elements and raised the bar for experiential design, blending technical artistry with storytelling to create an unforgettable attendee experience.
“Designing this exhibit was about breaking boundaries and pushing creative limits,” Josh Frisbie, Hamilton's Vice President – Creative, remarked. “We wanted to engage attendees’ curiosity and immerse them in Dematic’s innovative solutions through bold storytelling and cutting-edge technology. This award is a testament to our team's dedication to redefining what’s possible in exhibit design.”
About Hamilton
Hamilton is a full-service event marketing agency with a 75-year legacy creating immersive brand experiences for companies throughout North America and around the world. We design, produce, and execute integrated experiences – exhibits, events, environments, and digital solutions – that drive meaningful connections between your brand and your audience.