Creating an exhibit that stands out in a sea of competitors requires ingenuity, strategic thinking, and a keen understanding of your brand’s identity. The space must attract attention and excite attendees. Here are some strategies and inspiration, illustrated by successful examples from Hamilton, to help you design truly original exhibits that leave a lasting impression.
Go Beyond Convention
Hamilton’s exhibit for EXHIBITORLIVE 2024 is a masterclass in breaking the mold. The immersive experience was crafted with thoughtful experiential marketing that tantalized all five senses. The exhibit embraced maximalism, incorporating a rich tapestry of textures, unique materials, bold shapes, and vibrant colors to create an unforgettable journey. The visuals were layered with exciting taste, touch, auditory, and olfactory elements that left visitors amazed and craving more.
To apply this inspiration to your brand, consider how integrating diverse yet resonating sensory elements and bold design choices can create an environment that captures attention and tells a compelling brand story.
Make the Logo Larger than Life
When Cornerstone Building Brands partnered with Hamilton for the International Builders’ Show (IBS) 2023, they aimed for a visual spectacle that made their brand impossible to ignore. The resulting exhibit featured a colossal, eye-catching logo that dominated the space, ensuring their presence was unmistakable throughout the trade show floor. This bold approach reinforced brand recognition and made a powerful statement about the brand’s prominence.
In your next exhibit, consider using oversized branding elements to make your logo the focal point. This can ensure your brand commands attention and is cemented in attendees' minds.
Be True to the Brand
Mailchimp's partnership with Hamilton at the Collision Conference created a unique experience that no other brand could have matched. The design authentically reflected Mailchimp’s quirky and creative identity, making it distinctive and memorable. This example highlights the importance of staying true to your brand’s essence when designing your exhibit.
To implement this approach, develop a design intrinsically linked to your brand’s core values and original aesthetic so the experience stands out and resonates authentically with your audience.
Time Travel
Zimmer Biomet’s exhibit for the American Academy of Orthopaedic Surgeons (AAOS) took attendees on a captivating journey to an operating room of the future, seamlessly blending present-day innovations with futuristic concepts. The imaginative setup showcased their cutting-edge technology and provided an unforgettable, immersive experience.
Consider creating thematic journeys for time-defying exhibits that highlight your product’s innovations and spark your audience’s imagination. Transporting attendees to a different time or place can leave a lasting impression and highlight your brand’s forward-thinking nature.
Lead the Way with New Technology
At MODEX 2024, Dematic’s experience showcased sleek, high-tech innovation. They were the first in the industry to incorporate an anamorphic screen at the MODEX show. Hamilton and Dematic crafted a visually captivating and contemporary exhibit, meticulously considering every aspect, right down to the branding on the beverages served. Dematic positioned itself as an industry leader by abstaining from traditional hardware displays to showcase their innovation and optimization capabilities.
The takeaway: Whenever possible, embrace cutting-edge technologies to create an engaging, modern exhibit that underscores your brand’s leadership and inventive spirit.
GoBodly
Hamilton’s experience at EXHIBITORLIVE 2023 exemplified a bold and daring design. Featuring mirrored surfaces, live performers, disco balls, a hands-on custom stamping activation, and a signature scent, we created a distinctive and sophisticated space. The bold approach captivated visitors and left an unforgettable mark.
The lesson: Don’t shy away from taking risks with unconventional and adventurous designs. A striking and engaging exhibit can attract attention, spark conversations, and make memories your audience will never forget.
Surprise and Delight with a Theme
Health Care Logistics created a whimsical, educational space around its annual catalog theme, “ChipMonks,” for the American Society of Health System Pharmacists® (ASHP) Midyear Clinical Meeting. The enchanting experience made a profound impression with its delightful and unified design, coupled with a distinctive theme.
To apply the inspiration from this exhibit to your event, consider employing a well-thought-out theme to surprise and delight your audience. A creative and unexpected theme can transform your exhibit into a memorable and engaging experience.
Create an Original Exhibit with Hamilton
When you are prepared to create a standout experience, Hamilton is here to lend a hand.
Hamilton is a full-service event marketing agency with a 75-year legacy creating immersive brand experiences for companies throughout North America and around the world. We design, produce, and execute integrated experiences – exhibits, events, environments, and digital solutions – that drive meaningful connections between your brand and your audience.
To develop a truly original exhibit, contact Hamilton today!