Essential Tools + Technology for a Mobile Marketing Tour
A mobile marketing tour is a classic way to expand your audience, engage consumers, and surprise fans. The history of mobile marketing tours dates back nearly a century, and the event marketing approach still impresses audiences today. The right tools and technology are crucial when a show is on the road. This guide explains the essential tools and technology for a mobile marketing tour.
The Tour Vehicle
In mobile marketing tours, the tour vehicle or fleet of vehicles is customized to communicate brand identity and capture the audience's attention. It must have all the necessary features, including custom exterior and interior, branded elements, interactive displays, and product demonstration areas. Tour vehicles often include features that allow them to easily transform into outdoor event spaces, like awnings, sound equipment, and more.
Audio Visual Equipment
Audiovisual (AV) equipment is necessary for performances, guest speakers, and entertainment. Equip your tour with all the imperative sound systems, microphones, projectors, interactive displays, and lighting equipment to bring your tour stops to life. AV installations on tours differ slightly from immobile event installations because the equipment must be repeatedly set up and taken down at varying locations. Ensure the AV equipment is fast, easy to install at each stop, and simple to break down and store for the ride.
Wi-Fi and Cellular Connectivity
The tour must have a reliable, high capacity, low latency internet when the show is on the road. Depending on the nature and locations of the tour, cellular signals may or may not suffice. Research coverage in those locations and determine the connectivity requirements of your tour in advance. Connectivity is often necessary to power many aspects of the tour, including navigation, facilitating social media engagement, performances, and content creation. If your tour needs more coverage than public cellular allows, consider setting up Wi-Fi or a hot spot to stay connected while on the road.
Lead Capture Solution
Mobile marketing tours are excellent opportunities to generate leads. Successful lead generation relies on providing a fantastic audience experience and a tool to transform interested and energized visitors into valuable leads. We created Hamilton inSIGHT® to streamline gathering specific information from fans anywhere.
Hamilton inSIGHT® is our proprietary lead capture solution designed to capture qualifying information from every visitor on your own device, regardless of where they are engaged in the tour. It includes the same badge scanning and survey qualifiers as show-provided lead retrieval, plus key differentiators such as compatibility across all mobile devices, branding opportunities, on-demand reporting dashboard, lead scoring, text alerts, image capture, on-site engagement integration, custom CRM formatting, and voice-to-text notes.
Tracking the tour vehicles, accessing unique content and resources, scheduling meetings, and obtaining event information are ways fans can engage with the brand before, during, and after the tour. An engagement solution puts these activities and interactions at the guests' fingertips.
To get expert help with your next mobile marketing tour, contact Hamilton today!