Virtual Event Technology + Tools You Should Be Using in 2023

Hamilton Hamilton

Virtual events rely on event technology innovations. From websites to proprietary tools, technology makes virtual events possible. But what virtual event technology do you need to plan a virtual event, drive engagement, and orchestrate a successful event? In this article, we will look at multiple virtual event tools needed to create events that excite, engage, educate, and entertain. 


Event Website 

Although you already have a website for your brand, you need a dedicated website for your virtual event. As the “home base” for your event, a website establishes a location and creates a sense of realness. 

The virtual event website needs to include: 

  • The date and time of the event
  • Instructions for entering the event online
  • A description of the event
  • An event pitch communicating why people should attend and expectations of what they will gain from the event
  • Clear branding representing the company or organization hosting the virtual event
  • A simple, clear, and compelling event title
  • A catchy and unique hashtag for the event
  • A call to action and registration 
  • Photos and videos to create buzz and reflect the goal of the event


Digital Audio Visual Equipment

Whether your virtual event involves live-streaming, recorded videos, or both, you need audio-visual equipment to capture every moment. The technology varies based on the requirements of your event, but you will likely need a professional digital video camera, tripods, and lighting equipment. If your event involves specialty technical equipment or large-scale production, consider hiring event videographers and production support. 


Live-Streaming Software

Many virtual events include one or multiple live-streamed components. To live-stream video, you must coordinate the use of live-streaming software. Ensure the software you choose can support the capacity of your audience and the requirements of your presenters. 

Technologies for live-streaming events include: 

  • YouTube Live
  • Facebook Live
  • Periscope
  • Livestream
  • Brightcove
  • Twitch
  • Vimeo


Webinar Platforms

Webinar platforms offer a level of interaction that is useful for business meetings, training sessions, and more intimate networking events. Hosts can share screens, create breakout rooms, record sessions, track engagement activities, and facilitate back and forth conversations.

Commonly used webinar platforms include:

  • Zoom
  • Google Meet
  • GoToWebinar
  • Livestorm
  • ClickMeeting

Hamilton EXTEND®

Many virtual events call for more than just video conferences and live streams. If you are looking for a way to create a dynamic brand environment in the digital space, look no further than Hamilton EXTEND

Hamilton EXTEND is a virtual brand experience and event solution that enables event marketers to extend their brand reach and customer engagement strategies beyond the physical space. The award-winning solution enables immersive environments complete with 360-degree navigation putting the user directly in the virtual event space. You can manage attendee registration, host sessions, and engage with attendees before, during, and after event sessions with live chat, Q&A, and networking opportunities. 


Hamilton inSIGHT®

If you need a way to transform attendees into qualified leads and ensure your sales team receives value from the leads, you need Hamilton inSIGHT

Hamilton inSIGHT is a proprietary lead capture solution designed to capture qualifying information from every attendee. Hamilton inSIGHT allows exhibitors to utilize their personal devices to gather details from visitors regardless of where they engage and converse in the booth.

The long list of features include: 

  • Instant Lead Scoring 
  • VIP Alerts
  • Interest Indicator
  • Custom Qualifiers
  • Dynamic Literature Fulfillment
  • Lead Progress Meter
  • Engagement Integration
  • Event Program Scalability
  • Customized CRM File
  • Comprehensive Summary Reports and Data Export 

To plan and execute a successful virtual event, contact Hamilton today!