Whether you are planning a conference, trade show, corporate event, mobile tour, etc., you need content, a compilation of ideas, information, and messages. The creation and strategy of content are defining components of an event. But what are event content creation and event content strategy? Read on to learn more about content creation and strategy for events.
Event content creation is the process of developing images, video, sound, text, and other collateral to communicate effectively with your audience. Content creation occurs behind the scenes as an integral component aiding your event’s success. Materials and messaging are required for events before, during, and after the feature programming. Brands need intentional and well-crafted content to generate buzz, drive registration, execute the event, and follow up with leads.
Content strategy for events makes up the vision and plan guiding your collateral. Your events content strategy needs industry, market, and audience research to direct the development of all parameters, messaging, language, and delivery. The content strategy explains how your brand attains its business objectives through visual, auditory, and written communication.
Event marketing content is deployed across multiple channels while varying in duration, style, and impact. Content for events may include traditional elements such as blogs, emails, mailers, and posters. Your event content could incorporate current social media trends and innovative technologies like augmented reality (AR) and virtual reality (VR).
Cultivate your brand’s message on Twitter, the home of micro-journalism. You can tweet insights from your event, like quotes from speakers or attendees. Engage with your audience on Twitter by retweeting your attendees’ posts and continuing conversations about your brand’s presence at the event.
Blogs dive deep into event topics before, during, and after feature programming. Consider writing inside-scoops, how-to guides, or comparison posts to provide consumers with the information they crave. As a bonus blog, conduct and write a post-event Q&A to extend your audience engagement long after your event ends.
Use infographics to convey complex information in an easily digestible and highly-visible format. Infographics assist your audience in consuming and retaining critical information. These visuals can be displayed online, projected in the experience, or disseminated to your audience on postcards.
Sneak peeks of your event preparations help fans feel more connected to your brand and allow you to share insights into your creative process and brand values. To intrigue attendees and cultivate excitement, you could show distinguished guests getting ready for the event or the experience being designed, constructed, and installed.
Many social media platforms offer and promote their live stream features. The multichannel engagement of live streaming expands your audience and proposes a valuable opportunity for messaging. Real-time video footage and accessible comment forums cultivate rewarding conversations with audience members in-person and online.
A time-lapse video condenses hours or even days of an event into a few minutes of video footage. Consider creating a time-lapse video capturing the movement of people flowing through your experience. This kind of footage celebrates the event and becomes an invaluable marketing tool for future events. Furthermore, a time-lapse video can provide your brand insights into your audience’s engagement patterns.
A staged photoshoot is a valuable form of event documentation, but candid photos offer the highest potential for visual communication. Unposed images capture important moments of the event and genuine attendee experiences.
Hamilton is a full-service event marketing agency with a 75-year legacy creating immersive brand experiences for companies throughout North America and around the world. We design, produce, and execute integrated experiences – exhibits, proprietary events and conferences, corporate environments, mobile tours, outdoor events, and digital solutions – that drive meaningful connections between your brand and your audience. Our strategic leadership, project management, creative design, graphics production, and content creation teams collaborate to ensure that your brand’s message is exemplified across all collateral.
To take your event content to the next level, contact Hamilton today!