Hamilton Blog

Mar 19, 2025

Complete Guide to Portfolio Planning – Event Edition

In event marketing, it is important to think beyond single activations. Instead of approaching each event as a separate project, consider a holistic.

Mar 17, 2025

Immersive Experience Checklist

Your company deserves an experience that reflects your brand identity and forges a meaningful connection with your audience. Our curated checklist of.

Mar 10, 2025

How Brand Activations Enhance Engagement: 6 Incredible Benefits

What makes an exhibit unforgettable? A brand activation is a marketing approach that turns traditional exhibits into dynamic experiences. When.

Mar 06, 2025

Maximize Trade Show ROI: Buying vs. Renting Exhibit Components

Planning your trade show strategy involves complex decisions about allocating resources, maintaining flexibility, and creating a lasting impact..

Mar 04, 2025

Hamilton Named a Finalist in EXHIBITOR's Portable/Modular Awards

Hamilton is honored to announce that we have been selected as a finalist in EXHIBITOR's 12th Annual Portable/Modular Awards for the Island Exhibit.

Feb 24, 2025

Reducing Waste: Innovative Approaches to Sustainable Exhibit Design

As companies prioritize eco-friendly initiatives, trade show exhibit designs are no exception. The design, setup, and teardown of exhibits can.

Feb 20, 2025

8 Brand Events to Add to Your Calendar in 2025

At the heart of every memorable experience lies the power of human connection. Over the decades of crafting event strategies for global brands, we've.

Feb 14, 2025

The ROI of Experiential Marketing: Connections

When most people think of ROI, they immediately go to numbers—leads generated, sales made, and profits earned. However, experiential marketing.

Feb 12, 2025

How to Harness the Power of AI for Events

Integrating AI into event planning and management transforms how brands connect with attendees, optimize logistics, and gather valuable insights..

Feb 05, 2025

Event Management Best Practices in 2025: 11 Tips for Success

The key to exceptional event management lies in embracing new tools and approaches while remaining true to foundational principles. Today's audiences.

Feb 03, 2025

7 Tips for Productive RFPs - Event Marketing Edition

When planning an event, trade show, or activation, choosing the right vendor or service provider is critical for success. Requests for Proposals.

Jan 29, 2025

How to Build Brand Loyalty Through Experiences

Brand loyalty is a powerful driver of business success, but achieving it requires more than offering a great product or service. It requires creating.

Jan 27, 2025

The Importance of Post-Event Reports

After the hustle and excitement of an event, it is natural to feel accomplished. The work is not over even once attendees have left and the exhibit.

Jan 22, 2025

International Trade Show Exhibit Guide

Taking your trade show exhibit to an international stage is a thrilling opportunity, but it comes with many complexities that require careful.

Jan 21, 2025

Hamilton Wins Platinum and Gold AVA Digital Awards

Hamilton is proud to share its achievement of winning both a Platinum and Gold AVA Digital Award. These honors celebrate Hamilton's groundbreaking.