Hamilton Blog

Feb 20, 2025

8 Brand Events to Add to Your Calendar in 2025

At the heart of every memorable experience lies the power of human connection. Over the decades of crafting event strategies for global brands, we've.

Feb 14, 2025

The ROI of Experiential Marketing: Connections

When most people think of ROI, they immediately go to numbers—leads generated, sales made, and profits earned. However, experiential marketing.

Feb 12, 2025

How to Harness the Power of AI for Events

Integrating AI into event planning and management transforms how brands connect with attendees, optimize logistics, and gather valuable insights..

Feb 05, 2025

Event Management Best Practices in 2025: 11 Tips for Success

The key to exceptional event management lies in embracing new tools and approaches while remaining true to foundational principles. Today's audiences.

Feb 03, 2025

7 Tips for Productive RFPs - Event Marketing Edition

When planning an event, trade show, or activation, choosing the right vendor or service provider is critical for success. Requests for Proposals.

Jan 29, 2025

How to Build Brand Loyalty Through Experiences

Brand loyalty is a powerful driver of business success, but achieving it requires more than offering a great product or service. It requires creating.

Jan 27, 2025

The Importance of Post-Event Reports

After the hustle and excitement of an event, it is natural to feel accomplished. The work is not over even once attendees have left and the exhibit.

Jan 22, 2025

International Trade Show Exhibit Guide

Taking your trade show exhibit to an international stage is a thrilling opportunity, but it comes with many complexities that require careful.

Jan 21, 2025

Hamilton Wins Platinum and Gold AVA Digital Awards

Hamilton is proud to share its achievement of winning both a Platinum and Gold AVA Digital Award. These honors celebrate Hamilton's groundbreaking.

Jan 20, 2025

Mastering Digital Storytelling for Your Brand

Storytelling is an art that dates back a millennia. It serves to disseminate information, convey experiences, and preserve memories. As humans, we.

Jan 17, 2025

5 B2B Event Marketing Trends to Watch in 2025

In 2025, B2B event marketing will be defined by a blend of innovation and purpose. As brands navigate the new year, they must prioritize human.

Jan 16, 2025

Hamilton Wins Prestigious Silver Exhibit Design Award

Hamilton has been honored with the 2024 Silver Exhibit Design Award in Experiential Exhibit Design for its groundbreaking exhibit created for Dematic.

Dec 19, 2024

Predictive Analytics in Event Marketing: How AI Helps Forecast Success

Events today generate an immense amount of data, from attendee behaviors to engagement metrics and everything in between. While collecting this data.

Dec 19, 2024

Designing Inclusive Exhibits: Best Practices for Event Accessibility

Creating accessible exhibits is not just about complying with legal standards; it's about ensuring everyone can participate fully in your experiences.

Dec 17, 2024

Hamilton Delivers Immersive Experiences at IMTS and McKesson IdeaShare

Hamilton continues to drive success for its clients through immersive and innovative experiences. Hamilton partnered with ZEISS Industrial Quality.