Hamilton Blog

Oct 07, 2024

What are Photo Activations for Events?

"Photo or it didn't happen" is a well-known phrase for a good reason–photos capture moments and tell stories, especially in the context of events..

Oct 02, 2024

How Mixed Reality Transforms Brand Experiences

Mixed reality (MR) blurs the lines between digital and physical realities, opening up new ways for brands to engage with their audiences. By.

Sep 30, 2024

What is Environmental Design for Events?

What makes an event truly unforgettable? The allure lies not only in the content and speakers but also in the environment's ambiance. Environmental.

Sep 25, 2024

Selecting the Right Trade Show: How to Choose Events for Your Business

Participating in trade shows is often a game-changer for brands, offering unparalleled opportunities for exposure, lead generation, and networking..

Sep 23, 2024

StudioH® Expands Creative Footprint in Experiential Marketing Industry

StudioH's ongoing growth underscores its commitment to delivering innovative, creative solutions for Hamilton clients.

Sep 16, 2024

From Chaos to Coherence: Strategies to Eliminate Random Acts of Marketing for Events

Event marketing is a powerful tool to create memorable experiences and drive

Sep 09, 2024

Enhancing Exhibits with Real-Time Data from Interactive Displays

Interactive displays and kiosks expand the ways brands engage with event attendees. These innovative tools provide compelling, immersive experiences,.

Sep 03, 2024

Event Staff Skills Spotlight: Communication and Engagement Techniques

In experiential event marketing, the role of event staff transcends mere presence; their ability to communicate and engage effectively defines the.

Aug 22, 2024

How to Create an "Experience First" Event

Picture this: an event where every step you take feels like an adventure, every interaction a discovery. The magic of an "experience first" event is.

Aug 20, 2024

Complete Guide to Multisensory Marketing

Creating an event that leaves a lasting impact on attendees requires more than just good planning; it demands understanding how to engage the senses.

Aug 06, 2024

9 Sustainable Event Ideas

Creating a sustainable eventis not just a trend; it's a necessity. By incorporating green practices into your event design, production, planning, and.

Aug 01, 2024

How to Create Truly Original Exhibits

Creating an exhibit that stands out in a sea of competitors requires ingenuity, strategic thinking, and a keen understanding of your brand’s.

Jul 08, 2024

The Importance of Staff Training for Brand Experiences

Trade shows, events, and activations are vital to many businesses' marketing strategies, offering a unique platform to showcase products, engage with.

Jul 03, 2024

Hamilton Honored in Event Marketer’s 2024 Fab 50 List

We are thrilled to announce that Hamilton has once again been recognized on Event Marketer's prestigious Fab 50 2024 list. This accolade underscores.

Jun 12, 2024

How to Build a Sales Strategy for Event Staff

The era when event staff simply handed out brochures and passively waited for attendees to engage is a thing of the past. Today’s trade shows offer.