Hamilton SPM Honored with EDPA Future Leader Award
Designation “represents the most exclusive list of North American exhibit providers in the industry and serves as the Good Housekeeping Seal of Approval” for high-performing exhibit producers.
Hamilton, a national full-service event marketing agency, scored preferred industry designation as a “Find It – Top 40” exhibit professional by EXHIBITOR magazine in April. Following its prior 2021 success in being named in the same exclusive category, Hamilton strategically repeated its national selection in 2022 by excelling in “an exhaustive evaluation process” of nearly 500 applications from exhibit houses, according to the publication’s editor, Travis Stanton.
About Exhibitor Magazine
The “Find It – Top 40” designation serves two purposes: “to spotlight the best exhibit producers in the industry, while also providing a valuable resource for exhibit managers searching for new potential partners,” said Stanton.
Now in its fifth year, the program “represents the most exclusive list of North American exhibit providers in the industry,” added Stanton. Companies like Hamilton who were chosen, receive the immediate benefit of the industry’s “Good Housekeeping Seal of Approval when it comes to the companies behind many of the most successful trade show stands in the world,” the editor continued.
The designation puts Hamilton on a rarified level of high-performing companies. “Being chosen for this national recognition is both immensely gratifying and humbling at the same time,” said Jason Weddle, Hamilton’s Chief Executive Officer. “The designation reflects the superb capacity of our outstanding team of designers and builders, and it also shows the depth of what a company can achieve who relentlessly commits to doing whatever it takes to elevate customer service and performance.”
Weddle added that the list can serve potential trade show exhibitors in a highly strategic way. “Our entire industry collectively went through systemic change during the pandemic,” the Hamilton CEO said. “As companies consider substantial investments to return to in-person events, it’s critically important that the companies who design and build those new exhibits understand how the industry has changed and what it takes to maximize a company’s investment.”
By consulting the EXHIBITOR list, a company searching for a strategic partner can have a high degree of confidence in selecting an exhibit producer.
Hamilton previously received a similar national honor from Event Marketer magazine, who publishes a “FAB 50” list for Top Fabricators serving the Event and Trade Show industries.
“In our industry, we know that breakthrough, interest-grabbing attention in cluttered environments represents a preferred outcome for a company in our industry,” explained Weddle. “We believe we have been chosen for high-profile awards like ‘Find It – Top 40’ and ‘FAB 50’ because of our focus on delivering outcomes that strategically fulfill our customers objectives.”
Josh Frisbie, Creative Director at Hamilton, described the new industry challenge as one of “magnifying what our customers successfully do and helping them reach their prospects and customers with messages and stories that supports their brand, which represents a primary focus of what we do at Hamilton.”
The professional peer evaluation process for the “Find It – Top 40” honor included more than 50 individual criteria weighted to reflect how EXHIBITOR readers and Editorial Advisory Board members value them when vetting and selecting potential partners. It also included a survey of current clients and a review of entrants' past projects, selling points, and innovations, conducted by corporate exhibit managers.
In order to be listed on the “Find It – Top 40” exclusive list, Hamilton had to exceed strict criteria from five primary areas: company and capabilities; honors and awards; thought leadership and industry participation; service and reliability; and creativity and key differentiators.
In its successful application for consideration, Hamilton highlighted key strategic advantages: “In addition to our exhibit and event services, we support our clients’ event marketing efforts, including but not limited to integrated campaign strategy, ideation and theme development, creative concept design, pre/during/post show marketing, social media marketing, hospitality, and performance measurement.”
Hamilton also noted in its submission: “We have expanded in new areas to enhance our clients’ event marketing strategy over and above the traditional trade show exhibit… extended the focus of our in-house efforts to the design, production, and execution of broader event solutions such as proprietary events and conferences, corporate environments, outdoor events, and mobile tours.”
Advanced technology helps Hamilton stand out, as the company stated that it offers “a broad range of capabilities such as games and interactives, digital content creation and programming, animation and video production, data capture, and virtual and hybrid extensions.”
“As the editor pointed out, one of the purposes of the designation is to aid companies in selecting partners,” Weddle commented. “Knowing that those on the ‘Top 40’ list meet or exceed these set criteria, companies can pursue a partnership knowing that they are choosing from the best of the best in our industry—that’s a big advantage.”
The inclusion of Hamilton on the EXHIBITOR magazine “Find it – Top 40” list was but one of several national and international industry recognitions Hamilton has received within the past 24 months. These include the 2022 Gold AVA Digital Award in the Web-Based Production: Mobile Web Experience category for Hamilton's HUB LIVE™ engagement platform. Last year Hamilton captured the following national awards: Gold Stevie® Award Winner American Business Awards® for Web Achievement for Broan-NuTone virtual experience; PM360 Pharma Choice Silver Winner for Professional Website for Zimmer Biomet; and EDPA Eddie Award for Best Pivot for our partnership with Indiana Department of Health Vaccine Administration.
Hamilton is a full-service event marketing agency with a 75-year legacy creating immersive brand experiences for companies throughout North America and around the world. Hamilton designs, produces, and executes integrated experiences – exhibits, proprietary events and conferences, corporate environments, outdoor events, mobile tours, and digital solutions – that drive meaningful connections between brands and their target audiences. For more information, visit Hamilton-Ex.com.
About Exhibitor Media Group
The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes the award-winning EXHIBITOR magazine, a monthly publication featuring best practices in trade show marketing. EXHIBITOR's learning events include: EXHIBITORLIVE, The Annual Conference and Exhibition for trade show and corporate event marketing; EXHIBITORFastTrak accelerated learning conferences; and EXHIBITOR eTrak, professional online learning. Exhibitor Media Group is also the founder and sponsor of CTSM (Certified Trade Show Marketer), the industry's only university-affiliated professional certification program. Learn more at www.ExhibitorOnline.com.