Zimmer Biomet, a global medical device technology leader, and customer-centric solutions organization, partnered with Hamilton for the American Academy of Orthopaedic Surgeons Annual Meeting (AAOS) 2023. Hamilton was asked to create a stand-out, immersive experience, highlighting Zimmer Biomet’s technology and their full portfolio of products and solutions. The Intelligent Operating Room, located at the center of the 90 by 150-foot exhibit, was a glass-walled demonstration room housing Zimmer Biomet’s Omni Suite arch, which supported their surgical lights and booms and interactive software technology. The structure allowed surgeons to experience peer-led demonstrations of Zimmer Biomet’s portfolio of products and solutions for operating rooms in a compelling environment. The Intelligent Operating Room transported attendees from the trade show floor to an operating room, positioning Zimmer Biomet as the boldest med-tech company in the world.
Hamilton is a full-service event marketing agency with a 75-year legacy creating immersive brand experiences for companies throughout North America and around the world. We design, produce, and execute integrated experiences – exhibits, events, environments, and digital solutions – that drive meaningful connections between your brand and your audience.