Hamilton is proud to announce its recognition as a Platinum Winner in the 2025 Hermes Creative Awards for its exceptional work on Elanco’s exhibit at the Veterinary Meeting & Expo (VMX) 2025.
The Hermes Creative Awards honor outstanding achievements by creative professionals in the fields of design, writing, and traditional and emerging media. Administered by the Association of Marketing and Communication Professionals (AMCP), this year’s competition is expected to draw over 6,000 entries across the United States, Canada, and beyond.
Hamilton partnered with Elanco to design a 50' x 60' exhibit that stood out as a multi-sensory experience reflecting Elanco's commitment to innovation and industry leadership in veterinary healthcare. The exhibit featured stunning LED displays, interactive storytelling areas, and creatively themed zones like the Credelio Cat Café and TruCan’s engaging "doggygram" wall. Practical workstations and casual meeting spots enabled attendees to explore Elanco’s products while fostering meaningful conversations with the Elanco team.
“Our team worked with Elanco and their agencies to create an experience that not only captured their brand essence but also engaged attendees in memorable and meaningful ways,” said Kyle Miguel, Account Director at Hamilton. “This recognition is a testament to the talent and creativity our team brought to the table alongside Elanco's vision.”
The exhibit’s innovative elements combined hospitality, education, and interactive features to connect with audiences in a way that reflected Elanco’s dedication to advancing pet care. From immersive sensory experiences to a central theater spotlighting industry insights, Hamilton’s strategic design ensured Elanco’s presence stood out as an innovative leader at VMX 2025.
About Hamilton
Hamilton is a full-service experiential and event marketing agency with a 75-year legacy creating immersive brand experiences for companies worldwide. We design, produce, and execute integrated experiences – exhibits, events, environments, and digital solutions – that drive meaningful connections between brands and their audiences.