Hamilton Blog | Hamilton (3)

Mar 25, 2024

How To Measure Experiential Marketing ROI: 3 Key Steps

In the world of event marketing, Return on Investment (ROI) serves as the gold standard for measuring the effectiveness of your efforts and refining.

Mar 15, 2024

Event Industry Trends 2024: How To Succeed in Today's Event Industry

The event industry constantly adapts to shifting preferences and technologies, sets new standards for experiences, and drives innovation across.

Mar 13, 2024

Hamilton Wins EXHIBITORLIVE Student’s Choice Award

Hamilton is honored to receive EXHIBITORLIVE’s, an industry-leading conference and exhibition for trade show and corporate event marketing, first.

Mar 04, 2024

Experiential Trade Show Booth: Benefits, Types, Examples

A trade show or expo is a monumental event for a business owner, marketing executive, or industry professional. These events are an excellent.

Feb 28, 2024

How to Find the Best Pop-Up Experience Location

When creating a successful pop-up experience, your chosen location can make or break the event. Finding the perfect spot requires a strategic.

Feb 26, 2024

5 Engaging Virtual Reality Marketing Examples To Bring Your Campaign To Life

In the ever-evolving world of event marketing, capturing your audience's attention requires innovative, enriching approaches. One such groundbreaking.

Feb 20, 2024

Hamilton Wins Platinum AVA Award

Hamilton was named a 2024 Platinum AVA Award recipient in the Interactive Digital Video category for their work on Baxter’s Innovation Cubes.

Feb 19, 2024

Uncovering the Psychology of Experiential Marketing

In this day and age, best-in-class event marketing transcends trends and gimmicks, demanding a deeper understanding of what truly drives consumer.

Feb 12, 2024

When and Where To Start: 7 Tips for Exhibition Planning

Making a splash at an exhibition or trade show isn’t about last-minute scrambling or crossed fingers. It requires meticulous planning and deliberate.

Feb 02, 2024

Storytelling as Event Marketing: A How-To Guide

Storytelling as Event Marketing: A How-To Guide The ability to tell a compelling story is a game-changer, especially in event marketing. Storytelling.

Jan 31, 2024

Hamilton Receives Exhibit Design Award

Hamilton’s exhibit at EXHIBITORLIVE 2023 was selected as a winner in EXHIBITOR Magazine’s 37th Annual Exhibit Design Awards in the Self Promotion.

Jan 29, 2024

Effective Gen Z Marketing Requires Meaningful Partnerships

Born in the late 1990s to early 2000s, Gen Z is a highly connected, socially and environmentally conscious generation. Marketing to Gen Z requires a.

Jan 26, 2024

How To Boost Brand Awareness with Effective Sensory Marketing Techniques

Brands are constantly searching for ways to resonate deeply with their consumers. Sensory event marketing is one approach currently gaining traction,.

Jan 24, 2024

Boost Your B2B SAAS Marketing with These 9 Strategies

Marketing B2B Software-as-a-Service (SaaS) solutions require a distinct approach to reach and engage the target audience effectively. This guide will.

Jan 22, 2024

Hamilton Promotes Soice, Pott, Halpern and Sparks to New Roles

Hamilton promotes Courtney Soice to Chief Marketing Officer, David Pott to Senior Director – Digital Engagement, Josh Halpern to Director – Business.