Hamilton Blog (4)

Feb 20, 2024

Hamilton Wins Platinum AVA Award

Hamilton was named a 2024 Platinum AVA Award recipient in the Interactive Digital Video category for their work on Baxter’s Innovation Cubes.

Feb 19, 2024

Uncovering the Psychology of Experiential Marketing

In this day and age, best-in-class event marketing transcends trends and gimmicks, demanding a deeper understanding of what truly drives consumer.

Feb 12, 2024

When and Where To Start: 7 Tips for Exhibition Planning

Making a splash at an exhibition or trade show isn’t about last-minute scrambling or crossed fingers. It requires meticulous planning and deliberate.

Feb 02, 2024

Storytelling as Event Marketing: A How-To Guide

Storytelling as Event Marketing: A How-To Guide The ability to tell a compelling story is a game-changer, especially in event marketing. Storytelling.

Jan 31, 2024

Hamilton Receives Exhibit Design Award

Hamilton’s exhibit at EXHIBITORLIVE 2023 was selected as a winner in EXHIBITOR Magazine’s 37th Annual Exhibit Design Awards in the Self Promotion.

Jan 29, 2024

Effective Gen Z Marketing Requires Meaningful Partnerships

Born in the late 1990s to early 2000s, Gen Z is a highly connected, socially and environmentally conscious generation. Marketing to Gen Z requires a.

Jan 26, 2024

How To Boost Brand Awareness with Effective Sensory Marketing Techniques

Brands are constantly searching for ways to resonate deeply with their consumers. Sensory event marketing is one approach currently gaining traction,.

Jan 24, 2024

Boost Your B2B SAAS Marketing with These 9 Strategies

Marketing B2B Software-as-a-Service (SaaS) solutions require a distinct approach to reach and engage the target audience effectively. This guide will.

Jan 22, 2024

Hamilton Promotes Soice, Pott, Halpern and Sparks to New Roles

Hamilton promotes Courtney Soice to Chief Marketing Officer, David Pott to Senior Director – Digital Engagement, Josh Halpern to Director – Business.

Jan 17, 2024

Hamilton Wins Gold Event Marketer Award

Hamilton was named the Gold 2023 Event Marketer Experience Design & Technology Award recipient in the Best Demo Zone category for their work on.

Dec 20, 2023

How to Create a Pop-Up Experience: 9 Steps

A pop-up experience is a creative, engaging, and temporary event you can only encounter for a limited time. Pop-ups have a reputation for surprising.

Dec 18, 2023

What Influencer Marketing Looks Like in the Metaverse

Influencer marketing is a powerful tool for spreading brand awareness and generating leads. For branded events and experiences, influencer marketing.

Dec 14, 2023

What are Immersive Experiences? Examples, Benefits, and Process

When brands want to draw large audiences, make lasting impressions, and generate leads, they do not give rote presentations. Instead, they create.

Dec 11, 2023

Celebrating Our 2023 Successes and Achievements | Hamilton

The year 2023 was marked by the defiance of conventions and the creation of a lasting impact. We had an eventful year with exciting announcements,.

Dec 11, 2023

Omnichannel Event Marketing

Brands turn to omnichannel marketing to provide a seamless audience experience across all channels. In the world of events and experiences,.