Hamilton Blog | Hamilton (7)

May 08, 2023

Why is Experiential Marketing so Powerful? 7 Reasons You Need It

Experiential marketing is a dynamic strategy for engaging customers with brands and products. It takes a foundation of strong event design and.

May 03, 2023

How to Measure the Success of Your Brand Activation Strategy

Brands constantly seek new and effective ways to engage with and expand their audiences. Traditional advertising and marketing strategies are losing.

Apr 18, 2023

How to Develop Winning Event Marketing Strategies

A winning event marketing strategy ensures that your audience knows about the event and gets the most out of the experience. However, creating a.

Apr 14, 2023

Hybrid Event Trends to Look out for in 2023

The event industry was forced to make some monumental changes in 2020, and several advances that would have taken years to develop became the norm.

Apr 13, 2023

A Guide to Developing A Social Media Event Marketing Strategy

Amidst a wide range of marketing channels to drive event engagement and boost attendance, social media is right at the top. People use social media.

Apr 11, 2023

3 Creative Experiential Marketing Examples to Transform Your Next Event

Experiential marketing is a dynamic strategy for engaging customers with brands and products. It can be challenging to develop the right idea and.

Apr 07, 2023

Why Work with a Trade Show Exhibit Partner

Trade show exhibits require substantial time, resources, labor and expertise through the planning, strategy, design, building, execution, and review.

Apr 04, 2023

How to Set Up Successful Pop-Up Activations

Suppose you seek an innovative marketing solution to broaden your audience exposure. In that case, surprise and delight your fans, generate leads,.

Mar 31, 2023

Your Guide to Creating a B2B Event Marketing Strategy

A strong B2B event marketing strategy is critical to reaching your target audience, garnering attention, cultivating a buzz, and leaving a lasting.

Mar 29, 2023

How to Choose Event Management Software

It is crucial to have the right tools in place to realize the full potential of any event. One of the most important tools for event management is.

Mar 20, 2023

What is Event Lead Capture Technology?

Successful events provide audiences with meaningful brand experiences and deliver a strong ROI. Brand experiences produce qualitative measurements,.

Mar 16, 2023

Why Hire an Event Management Company?

The best event management companies carry out successful events making it look easy, so easy that observing brands may assume they could do it alone..

Mar 07, 2023

Top 7 Interactive Trade Show Exhibit Ideas

Is your company looking to revamp its trade show presence to attract more attendees, make a lasting impression, and increase quality lead generation?.

Mar 06, 2023

Hamilton Welcomes Director – Special and Proprietary Events

Hamilton, an Indianapolis-based event marketing agency, hires Dody Kenny as Director – Special and Proprietary Events. Kenny comes to Hamilton with.

Mar 02, 2023

Designing a Trade Show Exhibit: A Guide for Entrepreneurs

When designing a trade show exhibit, many elements must be considered, and it can be challenging to know where to begin. Whether you are figuring out.